News

Khurshid Fans Sets New Standards with BLDC Innovation  
Pakistan-based Khurshid Fans, awarded “Best Electrical Fan Manufacturer Company of the Year” in October 2024, continues to lead the industry with its energy-efficient BLDC ceiling fans, reducing energy consumption by 70% compared to conventional models. This breakthrough aligns with global sustainability trends, offering cost-saving solutions for consumers and grid efficiency improvements.  

Players TV and Genius Sports Pioneer Fan-Centric AdTech  
At the May 8 NewFront event in New York, PlayersTV and Genius Sports unveiled the FANHub Activation Platform, an omnichannel tool leveraging real-time sports data and augmented advertising to optimize brand engagement with fans. This partnership integrates athlete-driven content with precision ad targeting, backed by Fortune 100 brands like Meta and Walmart.  

Cultural Sensitivity Drives Fan Engagement  
BTS’s j-hope garnered global praise for adapting fan interactions during concerts in Muslim-majority regions, highlighting the growing importance of cultural awareness in consumer engagement strategies.  

Market Expansion and Investment Opportunities  
The digital content economy, exemplified by platforms like OnlyFans ($1.31B revenue in 2023), underscores the potential for hybrid monetization models. Meanwhile, Khurshid’s success signals untapped demand for sustainable appliances in emerging markets.  

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